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The Big Green Bus Tour is a multi-city bus tour that will take Big Green to existing partner cities to host events and gather communities around the power of growing food. The purpose of this tour is to lift up stories from communities to a national audience and bring awareness to the work of local changemakers. It is also about co-designing local experiences alongside community partners to foster connection to our larger movement to get everyone in America growing food. Big Green’s bus tour will serve as an education and interactive event hub to provide the necessary resources and experiences for communities to facilitate gatherings that spark participation for people to grow food together.

Where We’re Going

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Activate Your Community

Your event isn’t just a gathering; it’s a catalyst for change within your community. By promoting your event, you’re not only increasing attendance but also igniting a spark that inspires action and cultivates a deeper connection to growing food.

KEY MESSAGING

  • This cross-country campaign will bring communities together over the transformative power of growing food. The tour will amplify the work of our nonprofit organization partners, change-makers and communities across the nation who are actively using food to champion healthier and more sustainable living.  
  • The bus tour is a “vehicle” to highlight the transformative power of growing food and the positive impact it has had on communities across the country.
  • We will be uplifting the stories of people who have witnessed the impacts that growing food has on their lives. 
  • This is also about emphasizing the significance of food justice, sustainability, and community engagement.

How to Promote

Social Media

Engage your audience on social media with fun emojis and eye-catching visuals to attract attention to your event.

Sample Copy:

🌱 JOIN US! 🌱 On [DATE] from [TIME – TIME] at [PLACE], join @BigGreen for a celebration of community and the power of growing food together! 🥕🌽 Grab a FREE Big Green grow bag, connect with the local community, and enjoy healthy, delicious food! Don’t miss out on this amazing event! #BigGreenBusTour #Community #GrowFoodTogether

Newsletters

Enhance your newsletter with clickable links for easy access to more information or to RSVP for the event.

Sample Copy:

We’re thrilled to invite you to join us for a special event with Big Green on [DATE] at [TIME – TIME] at [PLACE]! Big Green is bringing their #BigGreenBusTour to [CITY], and we can’t wait to celebrate our community and the power of growing food together.[EVENT DETAILS] Come grab a FREE Big Green grow bag, connect with the local community, and enjoy healthy, delicious food! It’s going to be an amazing day, and we want you to be a part of it.

Spread the word and mark your calendars—we can’t wait to see you there!

Flyers and Print

Grab attention quickly with visually appealing flyers that contain less text and more imagery.

Sample Copy:

Join Us! Date: [DATE] Time: [TIME – TIME] Location: [PLACE]

  • Free Big Green grow bags for attendees
  • Connect with your community
  • Enjoy healthy, delicious food
  • Live music

Don’t miss out on this special event brought to you by Big Green! Spread the word and invite your friends and family!

Website

Make it easy for visitors to find more information or RSVP directly on your website by including all essential event details.

Sample Copy:

Join us for a special event with @BigGreen on [DATE] at [TIME – TIME] at [PLACE]! Big Green is bringing their passion for growing food to [CITY], and we’re excited to be part of the celebration.

This event is all about coming together as a community to explore the transformative power of growing food. Whether you’re a seasoned gardener or just curious about getting started, there’s something for everyone at this event. Plus, attendees will have the opportunity to grab a FREE Big Green grow bag and enjoy healthy, delicious food.

Mark your calendars and spread the word! We can’t wait to see you there.

Tips & Tricks

  • Tag @BigGreen and use our official hashtags: #BigGreenBusTour

  • Create a dedicated event landing page or sections on your website.

  • Include consistency in branding and messaging, key event details, engaging visuals, and calls to action on all promotional materials.

  • Cross-promote with Big Green! We’re happy to help you promote your event with promotional materials, targeted ads, and more. Connect with Kelsie Contreras at kcontreras@biggreen.org.