The Kaufman Lab, home to Farm 2 Facts, empowers managers to stake a claim in their community’s ecological, social, and economic growth by putting them in a position to monitor and analyze market data and contributions.
- Provides a comprehensive data collection toolkit to help farmers market managers gather, analyze, and report economic, social, and ecological metrics.
- Delivers capacity-building support, customizable metrics, grant reporting help, and technical assistance to markets and organizations.
- Since development began in 2014, F2F has expanded beyond Wisconsin to 12 U.S. states and 1 Canadian province
- F2F helped support a Farmers Market Promotion Program (FMPP) grant, contributing to impressive outcomes: 18% increase in visitors, 104% increase in vendors, 91% average increase in vendor sales, 110% increase in gross total sales
- Kaufman Lab supported a local food access initiative that resulted in a >500% increase in SNAP/EBT sales percentage at Brown Deer Market in WI.