Big Green CEO and co-founder Kimbal Musk is an entrepreneur, restaurateur, and the father of three children who have always had access to a school garden. He’s been involved with the school garden movement for over a decade and has seen firsthand the way school gardens can help kids increase their preference for nutritious foods, develop healthier responses to stress, and improve their academic performance.
Recognizing that the school environment is uniquely positioned to catalyze longterm change, and unsatisfied with the rate of adoption of traditional school gardens, Kimbal co-founded Big Green, formerly The Kitchen Community, in order to create a replicable, scalable school garden solution.
We build Learning Gardens at scale—at least 100 in any given community. Working at scale not only enables us to work more efficiently and cost-effectively, it also accelerates a shift in food culture within a community. To bring our Learning Gardens and education programming to 50,000+ students is to create a much larger change in a region, ensuring that it chooses and values real food over processed, benefiting the community in the long term.
We currently reach over 250,000 students around the country each day, and now seek to accelerate our growth and deepen our impact by expanding our Learning Gardens and programming to ten total regions by 2020, reaching 500,000 students in 1,000 schools.